MEASUREABLE GROWTH | BRAND MARKETING
MEDIA TRANSFORMATION | ANALYTICS & AI
TALENT DEVELOPMENT | CORPORATE EXPERTICE

By the Numbers

  • $150M+ Annual Media Investment & Portfolio Billings Directed

  • $90M+ Incremental New Business Billings Captured

  • +40% Outperformance vs. Corporate Margin Benchmarks

  • 95%+ Key Team Talent Retention Rate

Leadership Pillars

  1. Commercial & P&L Governance

    Nearly 17 years within WPP Media and Mindshare scaling regional office operations, auditing media supply chains, optimizing contribution margins (up to 80%), and accelerating top-line net sales (+20% vs. target).

  2. Enterprise Marketing & Retail Transformation

    Trusted advisor to Fortune 500 and national franchise C-suites across QSR/Restaurants, Finance, Automotive, Gaming, and B2B—translating data analytics, MMM, and AI into real-world traffic and sales.

  3. Organizational & Cultural Leadership

    Proven builder of high-accountability, future-ready teams. Architected regional succession planning, AI/automation upskilling, and hybrid workplace models that deliver peak client satisfaction.

Activation Highlights

  • Church’s Chicken: Partnered with C-suite leadership to restructure national franchise media agreements through data-driven modeling and direct franchisee engagement—driving a 19% surge in U.S. same-store sales and 6% traffic expansion across multi-year leadership transitions.

  • John Deere: Directed all B2C and B2B lines of business, expanding SOWs and capturing Global Brand and Commercial mandates. Delivered consistent YoY organic growth on flat budgets, earning a 500/500 Partner Rating and 10/10 Referral Score.

  • Mindshare Atlanta: Established a regional & restaurant center of excellence through successful multi-tier communications strategies and national/local retail campaigns.

  • WPP Media / Mindshare (2010–2026)

    • Executive Director, Atlanta Office Lead (2024–2026)

    • Managing Partner, Managing Director (2019–2024)

    • Senior Partner, Media Director (2015–2019)

    • Partner, Associate Media Director (2014–2015)

    • Manager / Senior Associate (2010–2014)

  • Education: BBA in Marketing, University of Georgia (Presidential Scholar, Dean’s List) (2008)

Timeline & Education