“An essential aspect of creativity is not being afraid to fail”
— Dr. Edwin Land

My Philosophy

1) Try, Learn, Never Repeat: Don’t be afraid of stepping into the unknown, or we’ll never learn to run. Never stop trying, never judge success on trying. There’s no benefit to wins and losses if we ignore why we won or lost. Use every first step as an opportunity to be better. We only fail if we take a second step backwards.

2) Why Over What: Assume everyone knows everything. The competition has all of the same facts. Information isn’t an advantage. How we apply what we know is how we win. Find the why to the what and we find success.

3) Communicate Community: Never say “I”, always say “we”. Say the names of those around us more than our own. Elevate others through provocations, not statements. The voice of a leader means more than words, so speak with purpose and prospective.

4) Break Rules: Don’t govern our actions on those who came before us. What was then doesn’t have to be now. Embrace change as an opportunity to change. Everything has to start somewhere, why not with us? Why not today?

Work Experience

Featured
Strategic Expertise
Strategic Expertise

Developing marketing, audience and media strategies that consistently deliver against and exceed client goals. Translating data into bespoke insights to create competitive strategic advantages for clients. Provoking client briefs to identify untapped strategic opportunity ("Why, not What"). Promoting curiosity amongst agency teams to enable a creative approach to marketing.

Driving Profitable Growth
Driving Profitable Growth

Responsible for over 50% of Mindshare Atlanta’s annual revenue since 2019, delivering a 33% increase in average annual revenue from accounts managed since 2018. Secured 65% of Mindshare Atlanta’s new clients since 2013.

Proven Leadership
Proven Leadership

Serving as the senior lead of two 30-person teams, I have hired, trained and retained regularly promoted employees who continue to excel in their careers. I have maintained lasting relationships with key clients, achieving an average referral rating of 95%.

Pushing Clients Forward
Pushing Clients Forward

I lead the evolution of John Deere’s data, analytics and digital strategy. This transformed a traditional manufacturing brand into a modern digital marketer. Success was built from strategic contracting, new products and services and a built from scratch team structure that supports 14 separate client divisions.

In Gaming, Strategy Matters
In Gaming, Strategy Matters

Secured Mindshare North America’s first video game account, Bethesda Softworks. Entering the pitch with no prior gaming experience, Mindshare was chosen over three gaming-focused agencies. The campaign increased lapsed buyer intent to purchase by 20%.

Client Experience