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    <lastmod>2024-03-09</lastmod>
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      <image:title>Photo Gallery - Mindshare</image:title>
      <image:caption>Mindshare Atlanta 14+ years Managing Partner, Managing Director Strategy lead for Mindshare Atlanta, leading a variety of client relationships. Responsible for multiple planning, buying and analytics teams. New business strategy lead and coordinator of the Mindshare Atlanta leadership team.</image:caption>
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      <image:title>Photo Gallery - Mindshare</image:title>
      <image:caption>Mindshare Atlanta 14+ years Managing Partner, Managing Director Strategy lead for Mindshare Atlanta, leading a variety of client relationships. Responsible for multiple planning, buying and analytics teams. New business strategy lead and coordinator of the Mindshare Atlanta leadership team.</image:caption>
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      <image:title>Photo Gallery - University of Georgia</image:title>
      <image:caption>BBA - Marketing 2008 Graduate of the Terry College of Business with a Bachelors Degree in Marketing. Avid UGA sports fan and continued supporter of the university. Participated in Pi Sigma Epsilon, a professional fraternity for students and industry professionals in Marketing and Sales Management.</image:caption>
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      <image:title>Photo Gallery - Atlanta</image:title>
      <image:caption>A born and raised ATLien. Proud to call the city in the trees home for my wife and two dumb dogs.</image:caption>
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  <url>
    <loc>https://www.chamberlinmatt.com/work-experience</loc>
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    <lastmod>2023-04-03</lastmod>
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      <image:title>Work Experience - Strategic Expertise</image:title>
      <image:caption>Developing marketing, audience and media strategies that consistently deliver against and exceed client goals. Translating data into bespoke insights to create competitive strategic advantages for clients. Provoking client briefs to identify untapped strategic opportunity ("Why, not What"). Promoting curiosity amongst agency teams to enable a creative approach to marketing.</image:caption>
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      <image:title>Work Experience - Strategic Expertise</image:title>
      <image:caption>Developing marketing, audience and media strategies that consistently deliver against and exceed client goals. Translating data into bespoke insights to create competitive strategic advantages for clients. Provoking client briefs to identify untapped strategic opportunity ("Why, not What"). Promoting curiosity amongst agency teams to enable a creative approach to marketing.</image:caption>
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      <image:title>Work Experience - Driving Profitable Growth</image:title>
      <image:caption>Responsible for over 50% of Mindshare Atlanta’s annual revenue since 2019, delivering a 33% increase in average annual revenue from accounts managed since 2018. Secured 65% of Mindshare Atlanta’s new clients since 2013.</image:caption>
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      <image:title>Work Experience - Proven Leadership</image:title>
      <image:caption>Serving as the senior lead of two 30-person teams, I have hired, trained and retained regularly promoted employees who continue to excel in their careers. I have maintained lasting relationships with key clients, achieving an average referral rating of 95%.</image:caption>
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      <image:title>Work Experience - Pushing Clients Forward</image:title>
      <image:caption>I lead the evolution of John Deere’s data, analytics and digital strategy. This transformed a traditional manufacturing brand into a modern digital marketer. Success was built from strategic contracting, new products and services and a built from scratch team structure that supports 14 separate client divisions.</image:caption>
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      <image:title>Work Experience - In Gaming, Strategy Matters</image:title>
      <image:caption>Secured Mindshare North America’s first video game account, Bethesda Softworks. Entering the pitch with no prior gaming experience, Mindshare was chosen over three gaming-focused agencies. The campaign increased lapsed buyer intent to purchase by 20%.</image:caption>
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  <url>
    <loc>https://www.chamberlinmatt.com/about-matt</loc>
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    <lastmod>2023-04-03</lastmod>
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      <image:title>My Work</image:title>
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      <image:title>My Work - Think left and think right and think low and think high. Oh, the thinks you can think up if only you try!</image:title>
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  <url>
    <loc>https://www.chamberlinmatt.com/about</loc>
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    <lastmod>2024-05-17</lastmod>
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      <image:title>About Me</image:title>
      <image:caption>On stage when my wedding band played my favorite song. I was politely told to step down…</image:caption>
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  <url>
    <loc>https://www.chamberlinmatt.com/contact</loc>
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    <lastmod>2022-06-19</lastmod>
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